Customer to Human
The CX Factor in Modern Business
MURALI BALARAMAN
Customer to Human stems from Murali Balaraman’s extensive experience in customer experience and customer centricity.
Murali took a pledge to give back his life’s lessons many years ago and this book marks a step in that direction.
It is filled with stories and experiences, to evoke the reader’s interest and ideas that impact an organization or business. Every business has a customer, big or small, and that customer is the business’s most important asset.
Whether you are a startup or an established business there is something for you in this book. It contains trends, insights, methods and technologies laid out in an easy-to-read format and is relevant for anyone seeking well-researched information in this field.
It is also filled with invaluable stories on inspirational customer experiences (CX), agnostic to which industry you belong to.Don’t worry about sounding professional. Sound like you.
There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
“This is highly recommended reading for everyone who believes CX is central to the enterprise and wants to learn from real-life experiences. ”
“This is truly the authors reflection of his passion, namely the human touch that binds the customers and employees of an organisation’s wide ecosystem together. It sets out to explore a collage of possibilities across a variety of scenarios in a vast swathe of situations and settings, and then connects these experiences into analytical and actionable building blocks, through a framework built around data and logic.”
“Great reading and guide for those striving to move from customer loyalty to customer advocacy”